The Power of Relatedness: Why People Do Business with People They Like, Trust, and Respect
Take a moment and think about your favorite teacher — the one who made you feel seen and valued. Or the business partner or client you genuinely enjoy connecting with. Maybe it’s someone you don’t mind chatting with, even when it’s “just business” — because let’s be honest, they’re earning revenue, making fees, but it doesn’t feel transactional. Why?
Because you like, trust, and respect them.
It’s simple, yet profound:
People do business with people they like, trust, and respect.
And at the core of that connection is something often overlooked in hustle culture: relatedness.
Wealth Is Built on Relationships
True wealth — lasting, sustainable success — is not just about sales, margins, or strategy. It’s about relationships. The strongest business empires are built on the foundation of connection and understanding. So, the real question becomes:
What are you doing to build relatedness with the people around you?
Your coworkers.
Your clients.
Your prospects.
Your team.
Are you taking the time to truly understand them — their goals, their challenges, their “why”? Or are you rushing past those human moments in pursuit of the next deal?
Focus on Relatedness
If you want to stand out in business — to be the person people want to work with — don’t just sharpen your skills. Sharpen your sense of connection.
Focus on:
- Understanding their pain points
- Recognizing their humanity
- Showing up consistently and authentically
Success is not just what you know or even who you know.
It’s how well you relate to who you know.
Ready to Build Better Business Relationships?
Start today by taking one small step toward deeper connection:
✔️ Send a thoughtful message to a client
✔️ Ask a teammate how they’re really doing
✔️ Learn one personal fact about someone you work with
Want more tools and tips on building trust, growing your network, and turning relationships into results?
Let’s grow through connection — not just transaction.
Make it happen. 💼✨